Škoda
Saudi Launch
We transformed the showroom into a launch experience, giving each model its own story and connecting the event to a clear sales journey.
Škoda
FIVE MODELS.
NINE DAYS TO LAUNCH.
Al-Bazai needed to demonstrate its readiness to lead Škoda in Saudi Arabia, giving five models a distinct presence in one launch.
Senior Škoda executives were scheduled to visit, leaving nine days to prepare the launch. With no time to secure an external venue, the existing showroom had to become an event space. Production, audiovisual content, PR, and guest arrangements all needed to come together within the same deadline.
Each model needed its own story, while the overall experience had to demonstrate the dealer’s capability. The commercial challenge extended beyond launch night: connect the introduction to a follow-up campaign that would build consideration, generate quotation requests, and support the sales team.
ONE LAUNCH.
EVERY ELEMENT ALIGNED.
We transformed the showroom into a launch experience, giving each model its own story and connecting the event to a clear sales journey.
We replanned the showroom for the stage, screens, guest reception, and hospitality. Outside, curtains and ribbons presented the building as a gift waiting to be revealed. Inside, five audiovisual stories combined Škoda’s official footage with synchronized music and lighting, giving each model a distinct moment.
One production plan coordinated technical teams, PR, invitations, photography, and filming. Beyond the event, we structured a digital campaign to attract attention, explain product benefits, and encourage quotation requests—with clear responsibilities for enquiry handling and weekly reviews to refine the activity.
Five distinct model stories, brought to life through synchronized film, music, and lighting.
Five models, nine days, one showroom. Every element, from the lighting to the campaign that followed, had one job: to give each car its moment and turn attention into sales.
We don’t pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.