HAKTRAK
From Market Visibility to Market Momentum
Strategy established the growth model. New Day translated it into coordinated execution across the channels and touchpoints where HakTrak needed to compete.
HAKTRAK
HAKTRAK
THE EXPERTISE WAS THERE.
THE MARKETING ENGINE WASN’T.
HakTrak had strong cybersecurity capability. The challenge was building the market system needed to turn that expertise into visibility, demand, and sales momentum.
HakTrak was operating in a competitive Saudi cybersecurity market with the technical capability to serve enterprise and government clients, but the business needed a more structured way to build recognition, communicate expertise, generate qualified opportunities, and support the sales cycle.
The challenge extended across multiple fronts: strengthening brand awareness, building a credible digital presence, creating authoritative content, improving the marketing workflow, nurturing leads, equipping sales with stronger tools, and making major industry events work as demand-generation platforms rather than one-off appearances.
Black Hat became a particularly important test. The opportunity was not simply to build a booth, but to connect pre-event communication, on-site engagement, PR, content, lead capture, and post-event follow-up into one coordinated commercial journey.
FROM DISCONNECTED ACTIVITY
TO AN INTEGRATED GROWTH SYSTEM.
Strategy established the growth model. New Day translated it into coordinated execution across the channels and touchpoints where HakTrak needed to compete.
The strategic direction connected market positioning, content, digital presence, lead generation, sales enablement, PR, and field marketing into one operating model. Instead of treating each activity as a separate output, every touchpoint was planned around the same objective: move prospects from awareness to engagement and from engagement into qualified commercial conversations.
The execution included a website revamp, targeted content, social and email campaigns, PR, sales kits, lead-nurturing activity, and a complete Black Hat activation covering event planning, booth production, content creation, pre-event promotion, on-site engagement, photo and video coverage, video production, and post-event communication.
Strategic planning and marketing direction were led by Ahmed Sokar, while the New Day team supported the integrated creative, content, production, and campaign execution required to make the plan visible and consistent in market.
FROM MARKET VISIBILITY TO MARKET MOMENTUM.
Strategy created the direction. Integrated execution created the momentum.
The HakTrak engagement connected strategy, content, digital, sales support, PR, and field marketing into one market-facing system — giving the brand a stronger platform for recognition, engagement, and commercial growth.
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